Want to know where your customers are coming from, which pages on your site are performing best, and how to increase conversions? This ebook is your key to understanding user behavior and marketing effectiveness. Google Analytics is a powerful tool, but without the right approach, its data remains just numbers. In this guide, you will find step-by-step account setup and tracking code installation, analysis of key metrics (from bounce rate to conversions), analysis of reports (audience, traffic, behavior, goals), secrets of data segmentation for accurate conclusions, and setting up goals for ROI tracking.

This book will be useful for business owners to make data-driven decisions, marketers to optimize advertising campaigns, webmasters to improve website usability, and bloggers to understand what content works best. You will learn how to identify the most profitable traffic sources (Google Ads, social networks, email newsletters), which pages are losing customers and how to improve them, how to track goals (purchases, applications, subscriptions) and analyze user behavior on mobile and desktop devices.

After reading, you will be able to customize analytics for your business tasks, increase website conversion by identifying weak points, evaluate advertising effectiveness and forecast demand, improving user experience. Read the book today and start making decisions based on data, not guesswork. Without data, you are just a person with an opinion – your business deserves more!