This course is your complete, practical guide to getting the most out of your Google Business Profile — the free tool that determines whether customers find you, trust you, and choose you over the competition.

You’ll walk through all thirteen steps to a stronger profile, from the fundamentals of business information, categories, descriptions, and hours, to defining your service area and adding the attributes customers search for. From there, you’ll learn how to showcase your offerings with menus, services, and pricing, bring your profile to life with photos and videos, and keep it active with regular Google Posts for updates, events, and offers.

The course also covers how to connect your social media accounts, add WhatsApp and text chat for direct customer messaging, enable bookings and reservations through Reserve with Google, and manage reviews in a way that builds real trust and loyalty. Real case studies show the measurable impact of these features in action — from increased map views and website clicks to more foot traffic and conversions.

Beyond optimisation, you’ll also learn the essentials of account management: verifying your profile, claiming a listing you don’t yet have access to, adding multiple managers so access never depends on one person, and where to turn for support when something goes wrong.

This course is ideal for business owners, marketers, and anyone managing a company’s local online presence who wants to turn their Google Business Profile into a genuine growth engine. By the end, you’ll know exactly how to help more customers discover you, connect with you, and choose you — all through a tool that costs nothing to use.