Want to actually understand how Google Ads works before you spend a single pound on it? This course breaks down the platform from the ground up — starting with what PPC advertising is and why Google dominates it, then walking through the different campaign types (Search, Shopping, Display, Video, App, and Smart/Discovery) and why Search is the best place to start.

You’ll learn the core mechanics behind the platform: how the ad auction actually works, what determines Ad Rank, how Quality Score affects your cost per click, and why being in position #1 isn’t always the most profitable spot. Along the way, you’ll pick up the essential vocabulary — accounts, campaigns, ad groups, keywords, and ad extensions — so the platform stops feeling like a black box.

By the end, you’ll understand exactly what happens between a user typing a search query and your ad appearing on the page, and you’ll be equipped to make smarter decisions about bidding, targeting, and quality rather than just guessing.