This is a complete beginner’s guide to working with the new version of Google Analytics. In this course, you will master Google Analytics 4 (GA4) step by step – a modern platform for collecting and analyzing data about your site visitors. You will learn how to set up GA4, work with basic reports, track site performance, analyze user behavior and measure key events. The course covers all the important sections: Reports Snapshot, Realtime, Acquisition, Engagement, Monetization, Retention, Demographics, Tech, Explore, Advertising and Configure.

Particular attention is paid to the transition from Universal Analytics (which stopped collecting data in July 2023) to GA4, so the course is especially relevant for those who have not yet mastered the new version. You will learn how to compare data in Analytics, set up reports and use GA4 to improve your site and marketing strategies.

This course is ideal for site owners, marketers and analysts who want to confidently work with GA4 and make informed decisions based on data. Start learning Google Analytics 4 today to stay ahead of the latest web analytics trends!