This book from the Interaction Design Foundation is a fundamental introduction to the world of UX design. In nine structured chapters, you will master the key aspects of user experience design: from basic principles to advanced research techniques.

The publication covers everything you need to start in the profession:

-Basic UX concepts and the popular Design Thinking methodology
-7 key factors influencing user experience
-Practical guides for conducting user interviews
-7 proven UX research methods
-Principles of interaction design
-Features of designing for mobile devices
-Basics of information visualization

Each chapter ends with clear conclusions (“The Take Away”), helping to consolidate the material. The book is written by industry experts and reflects modern UX design trends.

The publication is ideal for:
• Beginning UX designers
• Product managers
• Interface developers
• Marketers and analysts

Given the growing demand for UX specialists (up to $110,000 in annual income in large companies), this book will become your reliable guide to a promising profession. The laconic format and practical focus allow you to quickly master the key skills in demand in the modern digital product market.