You will learn how to set up targeted advertising in social networks, create creatives and collect analytics across all channels. You will be able to reduce advertising costs and effectively promote your business online.

What you will learn

Set up and launch advertising on social networks
Understand how to launch targeted advertising on VKontakte and other social networks.

Develop promotion strategies
Learn to define strategies for different types of business and control their implementation.

Analyze competitors
Learn to work with tools for collecting data on competitors: learn about their audience, creatives and traffic.

Collect analytics
Learn to analyze traffic across all channels through Yandex.Metrica and Google Analytics and be able to evaluate the effectiveness of advertising campaigns.

Create creatives for advertising
Master the creation of creatives for stories, news feeds and teasers in the online editors Crello and Supa.

Promote mobile applications
Learn to advertise applications in the advertising account and return visitors using a pixel.