In just 4 months, you will learn from scratch how to build online promotion strategies and set up different types of advertising on the Internet. You will understand all the promotion tools and be able to start a career in digital marketing.

What you will learn

Develop a promotion strategy
Learn to set smart goals and KPIs, and be able to solve business problems using digital tools.

Create landing pages on Tilda
Learn the structure and basic elements of websites. Learn to create landing pages, quizzes, and blogs without the help of a designer or programmer.

Launch contextual and targeted advertising
Learn to attract target customers on social networks and work in Yandex Direct and Google Ads advertising accounts.

Promote a business using SEO
You will be able to optimize a website and improve its performance in search engine results.

Advertise a business on social networks
Understand how to create a loyal community and convert subscribers into buyers.

Analyze promotion results
You will understand how to work with Yandex Metrica and Google Analytics. You will be able to evaluate and optimize the effectiveness of promotion.