You will learn how to bring websites to the top of Yandex and Google. You will learn how to select keywords, refine content to meet search engine requirements, and drive quality traffic to the website.

You will be able to increase sales with the help of effective website promotion and start a career as an SEO specialist from scratch.

What you will learn
Conduct a technical audit of websites
Learn to search for errors on a website using the Screaming Frog service, test usability and data loading speed. You will accurately determine what needs to be improved on the website, and will be able to justify the improvements to the client.

Optimize websites
Learn how to promote websites in regional search results, optimize catalogs in an online store and increase the website loading speed. You will be able to make a good mobile version of websites and add AMP pages and Yandex.Turbo.

Work with website content
Learn to analyze content and refine it so that the website gets to the top search positions. You will be able to place keywords, edit the page layout and add meta tags that will help promote the website in the search results.

Drive quality traffic to the website
Learn to conduct an audit of the website’s link mass, place quality external links and remove those that lower the website’s position in the search results. Learn how to bring your target audience to your website and help customers find you in search.

Create a semantic core
Understand the types of search queries, learn how to select keywords for different tasks and correctly insert them into the content on the website. Learn how to form the correct website structure and add new pages that will easily get to the top.

Evaluate the effectiveness of SEO promotion
Learn how to analyze positions and traffic using web analytics services: Yandex.Webmaster, Google Search Console, Yandex.Metrica, Google Analytics.