You will learn how to form a brand image online and mitigate negativity. You will learn how to work with popular review platforms. You will be able to increase audience loyalty, increase sales, and optimize marketing costs.

What you will learn

Find brand mentions online
Get acquainted with monitoring tools, be able to automate the search for mentions. Save time, make your work more efficient.

Conduct a brand reputation assessment
Understand how reputation affects business profits. Be able to assess reputation, set goals and tasks to improve it. Increase the value of the company due to a strong brand.

Fight negativity
Learn how to work with review sites, respond to negativity on social networks and push negative mentions out of search results.

Form a positive reputation
Be able to create positive content and find sites to post it. Master SERM and understand how to form positive results in search engines.

Manage a team and contractors
Learn what tasks you can handle on your own and when you need to involve an agency. You will be able to find strong specialists, organize their work, set clear technical specifications and KPIs.

Work with influencers
Learn how to select bloggers, set tasks for them, and evaluate their work results. You will be able to attract new clients by choosing media personalities correctly.