You will learn how to study user behavior, goals, and motivations using qualitative and quantitative methods, text analytics, and machine learning. You will understand how to avoid unnecessary expenses during product development and improve customer experience.

What you will learn

Use qualitative research methods
Understand how to conduct in-depth interviews and form focus groups.

Conduct quantitative research
Learn how to test hypotheses using questionnaires, online and offline surveys.

Improve the usability of websites and applications
Learn how to build long-term product change strategies based on user preferences.

Research unique selling propositions
Understand how social attitudes influence purchasing decisions. Find out what is important to the audience and be able to offer it to them.

Analyze user behavior
Learn how to set up segments, describe personas, create audience reports and create a customer journey map.

Work with data
Understand how to prepare data for research, quickly create pivot tables and graphs and form hypotheses based on analytics data.

About Skillbox