You will learn how to conduct research, bring a product to market, and choose effective sales channels. You will be able to build a promotion strategy so as not to miss your client.

What you will learn

Conduct market research
Learn how to analyze the market and competitors. You will be able to test prototypes, conduct audience and competitor research to make the product in demand on the market.

Work with sales
Understand how to organize sales offline and online. Learn how to set correct sales plans, work with customer databases.

Develop a product strategy
Learn how to choose effective advertising channels, manage tasks in product marketing and use the advertising budget correctly.

Manage pricing
Learn how to manage pricing, tariff, discount and promotional policies. Learn how to stimulate customers with discounts and price changes.

Retain customers
Learn how to turn customers into regular customers: create a loyalty program, determine ways to return and retain customers.

Build marketing analytics
Learn to evaluate product promotion, understand sales metrics and customer base dynamics, and work with Excel and Power BI analytics tools.