You will gain knowledge and skills to create a commercially successful educational product. You will go through the entire project launch cycle: from analysis at the start to a promotion plan.

What you will learn

Produce online courses
Learn how to research the market, test hypotheses and create a roadmap for an educational product.

Design training programs
Learn how to attract expert teachers and jointly develop programs for courses.

Calculate economics
Understand how to select a financial model for an online course, plan expenses and calculate profitability.

Manage a team
You will be able to set tasks for methodologists, marketers, copywriters. Evaluate and accept their work.

Promote online courses
Find out how to create a marketing strategy and promote a course through social networks, mailings, advertising, webinars and conferences.

Influence sales
Learn how to track and adjust the effectiveness of a course. Learn how to work with the sales department.