You will learn all the stages of developing a promotion plan in offline channels. Learn to build strategies, allocate budgets and analyze campaign results. You will be able to become a sought-after specialist and increase your income.

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What you will learn
Develop a strategy
You will be able to choose an advertising placement strategy based on the season, audience behavior, and competitors’ actions.

Choose placement tactics
Learn the planning features of each offline channel. You will be able to choose profitable advertising formats based on media indicators.

Plan an advertising budget
Learn what the cost of offline placement is based on. Learn how to effectively allocate finances and avoid unnecessary expenses.

Analyze audience behavior
You will be able to build a customer journey map. You will understand which offline channels are most interesting to the audience in order to focus on them.

Build media plans
Learn how to build a media plan for each channel. You will understand how to combine everything into a single document and calculate the total reach of the campaign.

Evaluate campaign effectiveness
Learn the main performance indicators of offline campaigns. You will understand which decisions were successful and which ones are better to abandon.