A business owner must have marketing competence to make the right decisions. After the course, you will formulate promotion goals, link web analytics indicators to business processes, and calculate the unit economics for your product.

What you will learn
Formulate promotion goals
Link web analytics data with business metrics, describe the sales funnel and evaluate the effectiveness of all marketing channels.

Determine a marketing strategy
Learn how to calculate a promotion budget and predict return on investment.

Choose tools to achieve goals
Learn the principles of the main methods of attracting traffic: context, targeting, SEO and mailings.

Develop marketing strategically
You will be able to analyze traffic, evaluate marketing effectiveness and apply a product approach to promotion.

Work with contractors
Learn how the market works and what should be specified in a service agreement, you will be able to formulate a technical task for the contractor and monitor the work.