You will learn how to launch advertising in Yandex Direct and Google Ads and evaluate its effectiveness using Yandex Metrica and Google Analytics. You will master popular promotion channels and be able to start a career as a freelancer or in-house at an agency.

Learn how to work with Google Ads
You will master the tools of the contextual advertising service from Google and will be able to attract even more clients.

What you will learn
Work in contextual advertising systems
Learn how to attract traffic, understand how the auction, Yandex advertising network and Google contextual display network work.

Do primary marketing analysis
Learn how to search for a target audience, form a USP and analyze competitors. Increase ad conversion.

Plan advertising campaigns in Yandex Direct and Google Ads
Understand how to define KPI and achieve it. You will be able to create a media plan for a future advertising campaign.

Analyze and optimize advertising campaigns
Learn how to prepare reports, adjust rates and optimize the budget. You will be able to effectively distribute money.

Work in Microsoft Excel
Understand how to summarize data in tables. Simplify analytics and be able to clearly present the results of your work.