You will learn how to create effective texts for business: company descriptions, commercial offers, landing pages, newsletters, articles for blogs and media. You will build a portfolio, you will be able to become a full-time editor or work freelance.
As a result, you will learn how to
Brief customers and identify their needs
Launch a company blog
Layout letters in the Stripo constructor
Write and edit tests of different formats
Write UX texts for images and buttons
Create landing pages on Tilda
Choose a platform for the goals of the text
Manage readers’ attention
Analyze content effectiveness using metrics
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